KindLit

Our group project centers around designing an immersive and interactive installation for a skateboard brand that positions skateboarding as a gender-neutral sport with a focus on its athletic and competitive nature, while also celebrating its connection to surfing. We believe that both activities share similar characteristics such as balance, coordination, and flow.

To differentiate skateboarding from surfing, we have created a visually abstract depiction of water as a central theme of the installation. The installation plans to take place in an indoor skatepark, using movement and light as key elements to create a unique and engaging interactive experience for visitors.

To enhance the experience even further, we have included an AR filter as part of our marketing strategy. This will provide visitors with a takeaway that they can keep and share, creating a lasting impression of our Brand Kindlit. Concept, Process, Outcomes.